Phil Olson is a senior analytics and insights leader with two decades of experience helping organizations understand audiences, manage reputation, and make smarter decisions with data. He has led analytics functions at Porter Novelli, WE Communications, and Wunderman, and has advised Fortune 500 clients across corporate affairs, brand purpose, and integrated communications.
His work sits at the intersection of earned media analytics, AI-assisted intelligence, and communications measurement strategy. Phil built the first LLM auditing practice at Porter Novelli — detecting misinformation patterns and AI-generated reputation threats — and has spent years developing scalable listening systems that translate complex data into executive-ready insight.
CIG Analytics is his independent practice focused on helping communications and public affairs teams build the analytical infrastructure, measurement frameworks, and AI literacy they need to move from activity metrics to strategic impact.
CIG Analytics 